B2B Sales & Marketing Course

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B2B Sales & Marketing

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B2B Sales & Marketing Course Overview

Are you ready to take your B2B sales and marketing skills to the next level?
This B2B Sales & Marketing Course is designed to equip you with the knowledge, strategies, and tools needed to excel in the competitive world of B2B sales and marketing. Whether you’re a beginner or a seasoned professional, this course will help you build a strong foundation and master advanced techniques to drive success to your business.
This course provides a step-by-step guide to mastering B2B sales and marketing. You’ll start with an introduction to B2B sales and marketing, and then dive into the psychology of B2B buyers to better address their needs. You’ll learn how to create a winning B2B marketing strategy, align sales and marketing teams for seamless collaboration, and build a high-performing sales team.
The course also covers essential skills like B2B lead generation, effective sales techniques, as well as the importance of customer relationship management (CRM) for long-term success. Finally, you’ll explore the complexities of global B2B markets, and learn how to adapt your strategies for international audiences.
By the end of the course, you’ll have the tools and knowledge to generate leads, close deals, manage teams, and build lasting relationships in the B2B world. Enrol today and empower yourself to excel in the competitive B2B landscape.

Course Preview

Learning Outcomes

  • Understand the fundamentals of B2B sales and marketing.
  • Learn to analyse the needs of B2B buyers.
  • Learn how to build and execute B2B marketing strategies.
  • Develop skills for sales and marketing more impactfully.
  • Build effective techniques for lead generation and conversion. 
  • Learn more about global selling and marketing strategies.

Why Take This Course From John Academy?

  • Affordable, well-structured and high-quality e-learning study materials
  • Meticulously crafted, engaging and informative tutorial videos and materials
  • Efficient exam systems for the assessment and instant result
  • Earn UK & internationally recognised accredited qualification
  • Easily access the course content on mobile, tablet, or desktop from anywhere, anytime
  • Excellent career advancement opportunities
  • Get 24/7 student support via email

What Skills Will You Learn from This Course?

  • Strategic B2B marketing and sales planning.
  • Lead generation and conversion techniques.
  • Effective sales team leadership and management.
  • Customer relationship management expertise.
  • Global B2B selling and marketing strategies.

Who Should Take This B2B Sales & Marketing Course?

  • Sales and marketing professionals looking to specialise or enter the B2B industry.
  • Entrepreneurs and business owners aiming to grow their B2B operations.
  • Anyone interested in mastering the art of B2B sales and marketing.

Are There Any Entry Requirements?

This B2B Sales & Marketing Course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful.

B2B Sales & Marketing Course Certification

After completing and passing the B2B Sales & Marketing Course successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99.

Career Path​

This B2B Sales & Marketing Course will prepare you for roles such as:

  • B2B Marketing Manager
  • Sales Executive or Manager
  • Business Development Specialist
  • CRM Strategist
  • Global Sales Consultant

Course Curriculum

  • video Introduction to B2B Sales and Marketing
    00:14:00

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